Facing Public Interest
By:Peter Ulrich,Charles Sarasin
Published on 2012-12-06 by Springer Science & Business Media
Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight. Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented. The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.
This Book was ranked at 21 by Google Books for keyword collins dictionary of business.
Book ID of Facing Public Interest's Books is 7mBDBAAAQBAJ, Book which was written byPeter Ulrich,Charles Sarasinhave ETAG "Be4gtKm2XBs"
Book which was published by Springer Science & Business Media since 2012-12-06 have ISBNs, ISBN 13 Code is 9789401103992 and ISBN 10 Code is 9401103992
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