Social Marketing

Social Marketing
By:Gerard Hastings,Christine Domegan
Published on 2013-10-08 by Routledge

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

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Book ID of Social Marketing's Books is BWhHAQAAQBAJ, Book which was written byGerard Hastings,Christine Domeganhave ETAG "tmLICuqio0M"

Book which was published by Routledge since 2013-10-08 have ISBNs, ISBN 13 Code is 9781135048037 and ISBN 10 Code is 1135048037

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