The 22 Immutable Laws of Branding
By:Al Ries,Laura Ries
Published on 2009-10-06 by Harper Collins
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
This Book was ranked at 4 by Google Books for keyword collins dictionary of personal computing.
Book ID of The 22 Immutable Laws of Branding's Books is P78R-5OnaqsC, Book which was written byAl Ries,Laura Rieshave ETAG "711mJZJxouY"
Book which was published by Harper Collins since 2009-10-06 have ISBNs, ISBN 13 Code is 9780061983672 and ISBN 10 Code is 0061983675
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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