Data Driven

Data Driven
By:Thomas C. Redman
Published on 2008-09-22 by Harvard Business Press

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the |Data Doc,| shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

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Book ID of Data Driven's Books is Q5CJJ2wVkYAC, Book which was written byThomas C. Redmanhave ETAG "O1ko3P+OnE4"

Book which was published by Harvard Business Press since 2008-09-22 have ISBNs, ISBN 13 Code is 9781422163641 and ISBN 10 Code is 1422163644

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Book which have "257 Pages" is Printed at BOOK under CategoryBusiness and Economics

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